A couple of weeks ago, I saw a company launch on Twitter, and they did it so well.
The company’s called Italic, and it’s something like Costco but for designer clothes.
I thought the launch was perfect, so I dug deeper and found that they did four things very well.
1 | Concise and cool story.
We spent the past three years traveling the world and painstakingly developing our product line from scratch.
2 | Clear product description.
Members access 1,000+ products from the same manufacturers as top brands at prices where we don’t profit whatsoever.
3 | Clear value proposition.
We don’t pretend to ‘cut out the middleman,’ as we literally do not have any. No brands, no retailers, what we pay is what our members pay.
4 | Differentiation and perspective.
OK, so how much does this cost? $100 / year (which is $8.33 / mo, or 1 Uber ride). That’s it. 93% of our members will break even on their first order and, from the looks of it, most will save hundreds per year.
The coolest and probably most effective thing in this launch was that all of this carried over to their website.
So I decided to break it all down and consequently went down the rabbit hole. If you’d like to enter the rabbit hole with me, it’s all in that article. 😎
🚫 How I got rejected 20+ times last month.
I wrote 20–25 articles last month, and you’ll see ten of them that are published. My articles have been submitted, rejected, re-submitted, re-rejected, not replied to, criticised, and rejected again.
I’m not a newbie writer (arguably), and yet I’ll face all this rejection - just like anyone in any domain of life. I know right, it sucks - but it’s not that bad.
I figured a while ago that if I wanted to move forward, not just in writing but in any domain, I’d need to welcome rejection - so I wrote a piece on how I do it. Enjoy!
🎨 How do you stand out as a freelancer?
Whether you’re a designer, developer, or copywriter, there’s one thing to get a good grasp on before starting, and that thing is the true nature of your business.
Most of us are running a services business, meaning we carry out a service for a client, and then we get paid.
See, there’s a lot of problems here: Spending time and money months before we get paid, crazy levels of competition, and not being able to charge what we’re worth because its almost impossible to differentiate - freelancing work is so commoditised.
But the good news is, we can de-commoditise them.
There’s a neat way of looking at these problems that allow us to solve them and slowly turn our freelance business into something self-sufficient, something more like a product - and this is how.
I hope you found some value in at least one of the articles I’m sharing today. Have a fantastic week ahead!
Keep on killin’ it,
Sah
Want to chat about things? @sahkilic on all the things - except Facebook, that’s some other dude.